Product How it works Pricing

The intelligence layer

Most advisors
prospect by accident.

FiND turns client discovery into a precision system — powered by 200+ signals across 40 million data points, updated every 24 hours.

$2.1T
AUM in FiND's prospect universe
38d
avg. days from signal to first meeting
4.2×
pipeline growth vs. referral-only prospecting
01 — Profile

Tell FiND who your ideal client looks like.

AUM range, geography, industry focus, life stage, risk tolerance. In under 20 minutes, you define the precise criteria for the clients who would be genuinely transformative for your practice.

The more specific you are, the sharper the signal. FiND doesn't surface everyone — only the fits that actually matter.

Setup takes under 20 minutes. First matches arrive within 24 hours.
Your ideal client profile
AUM target range
$2M – $10M investable
Life stage signals to prioritize
Liquidity events Business exits Advisor churn
Geography
Northeast + Texas metros
Profile completeness
85%
02 — Signal

200+ signals. Monitored around the clock.

While you're meeting clients, FiND is scanning SEC filings, professional networks, estate records, and licensed wealth data — detecting the moments that predict an advisor relationship change.

We call them signals. You'll call them timing.

Signal analysis · James Rutherford
Live
SEC Form 4 filing
0.95
Network proximity
0.88
AUM profile match
0.91
Advisor churn risk
0.72
Life stage alignment
0.96
Geographic fit
1.00
Match score
Calculated across 200+ weighted inputs
94

Signal taxonomy

Daily scan
Liquidity events
Option exercises, RSU vests, secondary offerings, IPO lockup expirations. Sudden wealth that needs a home.
Real-time
Business transitions
M&A filings, practice sales, partnership dissolutions, succession signals. Wealth in motion.
Weekly analysis
Network proximity
Second and third-degree connections through your existing client base. The warmest path to introduction.
Continuous
Advisor relationship churn
FINRA filings, compliance complaints, advisor departures. Windows that close fast if you're not watching.
Event-driven
Life stage triggers
Retirement announcements, senior leadership changes, estate filings. Moments that prompt wealth reassessment.
Licensed data
Wealth inheritance signals
Probate activity, estate transfers, beneficiary patterns. New wealth, new needs, no current advisor relationship.
03 — Action

Reach out knowing exactly why.

Every matched prospect comes with a briefing — not a name on a list. You learn why they're a fit, what changed, who you both know, and how to open the conversation in a way that lands.

The difference between cold outreach and a warm introduction is context. FiND gives you that context at scale.

Advisors using FiND report 3.1× higher response rates on first outreach.
JR
James Rutherford
CFO · Goldman Sachs alum · Austin, TX
94
Match score
Signal triggerSEC Form 4 · Option exercise · $4.2M
Est. investable assets$4.2M – $6M
Network path2nd degree · Laura Mills (your client)
Signal detected3 hours ago
AI Briefing
James exercised company options following a secondary offering. He's likely reassessing his long-term wealth strategy. Your client Laura Mills connected with him at an Austin Capital conference last spring — a warm intro path exists. His current advisor is with a wirehouse that recently had a high-profile compliance issue.

What changes when prospecting becomes a system.

Without FiND
Waiting on referrals that may never come
Conferences and cold outreach with 1–2% conversion
No visibility into who's actively reconsidering their advisor
Pipeline growth tied to luck and market timing
Showing up to outreach conversations without context
With FiND
High-fit prospects surfaced every morning, automatically
Warm outreach with full context — 3.1× higher response rate
Signal-triggered alerts when prospects are actively reconsidering
4.2× pipeline growth, independent of market conditions
Every conversation starts from a position of intelligence

A typical FiND week

The system works
while you do.

Most advisors spend 8–12 hours a week on prospecting activities with unpredictable results. FiND compresses that into a 20-minute daily review — and surfaces higher quality opportunities than manual methods ever could.

Monday · 7:14 AM
3 new high-fit prospects arrive
James Rutherford · 94 · Liquidity event detected overnight
Tuesday · 8:02 AM
Signal alert: advisor change detected
Sarah Whitmore's current advisor departed her wirehouse
Wednesday
Outreach sent using AI briefing
Personalized opener referencing Laura Mills · warm path confirmed
Friday · 11:30 AM
Meeting booked — James Rutherford
From signal detection to calendar invite: 4 days
Following week
9 new prospects surface
The system doesn't sleep on weekends

Stop prospecting.
Start finding.

20 minutes of setup. Results start arriving tomorrow morning.