Signal-driven prospecting for wealth advisors

The engine finds the moment.
A person makes the approach.

Our signal engine watches filings, records, and licensed data for wealth events. We vet each moment, write to the person behind it, and run the follow-up. Nothing sends without your approval.

Request a sample brief → How it works
39+
wealth-specific signals: liquidity events, life-stage shifts, executive transitions, regulated disclosures
100%
of outreach and creative reviewed for marketing rule alignment before it ships
1 desk
intelligence + outreach + compliance review, under one roof

What you get

Not a tool. A desk.

When you engage FiND, you get a desk that operates a signal engine purpose-built for wealth advisors: vetting each flagged moment, writing the outreach, and managing follow-up under a single retainer. Paid media is available when you want it, never required. The phases below show how the system works from discovery through optimization.
01 — Discovery

We start by learning your practice.

Who are your best clients today? What makes someone a strong fit, and what disqualifies a prospect? We meet with you for a focused strategy session to map your ideal client profile: AUM range, geography, specialization, life stage, and the signals that matter most to your practice.

This is not a questionnaire. It is a conversation between your experience and our data, and it shapes everything we run.

The first brief lands days after your profile session.
Your ideal client profile
AUM target range
$2M – $10M investable
Life stage signals to prioritize
Liquidity events Business exits Advisor churn
Geography
Northeast + Texas metros
Profile completeness
85%
FiNDid brief · T. Marlowe
Sample
SEC Form 4 filing
0.95
Network proximity
0.88
AUM profile match
0.91
Life stage alignment
0.96
Geographic fit
1.00
Audience fit score
Calculated across 39+ wealth-specific signals
94
02 — Signal engine

Every signal points to a person.

The engine watches 39+ wealth-specific signals: liquidity events and business exits, life-stage transitions, insider filings, executive moves, and event-driven news. It scores every one against your ideal client profile.

FiNDid is the output that matters: named people at high-signal moments, each vetted by a person before any outreach is proposed. Each situation, and the work built on it, is assigned to one firm only. At the campaign tiers, the same engine also sharpens segment targeting and shapes creative.

See how the desk scales by tier.

Signal categories

Life events
Liquidity & life-stage signals
Liquidity events, business exits, retirements, leadership changes, estate activity. Moments that prompt wealth reassessment.
News intel
Event-driven coverage
M&A announcements, practice sales, secondary offerings, IPO lockup expirations. Public confirmation that money is moving.
SEC filings
Form 4, 13F, ADV
Insider transactions, institutional holdings, advisor disclosures. Vested-share sales and concentrated positions often precede wealth-planning conversations.
Network signals
Professional shifts
Role changes, board appointments, shared boards and prior employers. The warmest path to an introduction.
Implied signals
Wealth + intent indicators
Demographic and behavioral patterns that infer wealth and intent standard ad platforms cannot capture directly.
Advisor data
Firm & adviser data
Form ADV filings, personnel and registration changes, disclosure history. Landscape context that cross-references with other signals when families are in transition.
03 — Create

The engine flags it. A person writes it.

Before a word is written, a person builds the case: who's behind the event, what moved, why it fits your firm. The note we propose is written for that one reader, not a template with a name swapped in.

At the campaign tiers, the same judgment shapes ad creative and landing pages. Every asset is reviewed for marketing rule alignment before launch.

Decision brief · T. Marlowe Sample
1
What moved
Vested-share sale, reported on a Form 4 this week
Verified
2
Who is behind it
An operating executive, confirmed against the filing history
Vetted
3
Why it fits your firm
AUM range, geography, and life stage inside your profile
Scored 94
4
Reasons not to pursue
None found. Adviser and recent-press checks came back clean
Pursue
A person makes this call before outreach is proposed. Some briefs end in a pass.

How the desk expands

Start with the desk. Add campaigns when you want them.

Traction runs on FiNDid alone. At Growth and Scale, the same engine and the same judgment run segment campaigns, and what each surface learns sharpens the other.

Marketing rule compliance review

Every asset reviewed for marketing rule alignment before launch.

Reduce review cycles and compliance back-and-forth. Every asset arrives at your CCO already reviewed against the SEC Marketing Rule (Rule 206(4)-1) and NASAA model rules, with review led in-house by a Series 65 principal. Fewer rejections, faster approvals, fewer revision rounds.

Series
65
In-house
Reviews led by
A Series 65 principal

Review scope

  • SECMarketing Rule — Rule 206(4)-1
  • NASAAModel state-level marketing rules
  • CadenceEvery creative variant, pre-launch

Firm-level compliance and state-specific overlays (where states diverge from NASAA model) remain with your CCO. We do not assume liability or act as your firm's Chief Compliance Officer.

An illustrative week at the desk

We run the desk.
You approve the work.

Advisors spend roughly as much time prospecting as they do meeting with existing clients, and the results are often inconsistent. FiND compresses your involvement to approving the work while the desk handles the research, the writing, and the follow-up each day.

Kitces, 2019

Monday
Fresh signals surfaced overnight
An exec's Form 4 filing flagged a liquidity event. An estate filing surfaced two zip codes over
Tuesday
The brief lands on your desk
Who's behind the filing, what moved, why it fits, and the note we'd propose
Wednesday–Thursday
You approve. The first touch goes out.
Written for one reader. Open threads from earlier weeks get their next note
Friday
Meeting booked with T. Marlowe
From a thread the desk opened three weeks ago. New touches rarely convert same week
Next week
The pipeline compounds
This week's briefs become next month's conversations, and every response sharpens the next round

Why signal-driven prospecting

Most advisor marketing is built on guesswork.

The typical approach (broad demographic targeting, generic creative, one-size-fits-all placement) wastes budget on people who aren't in a position to act. Signal-driven prospecting flips the model: we start with evidence that someone is in motion, then build the approach around that moment.

The difference is the pipeline: fewer wasted touches, and conversations with people who have a reason to talk to you right now.

14%
of RIAs use a dedicated marketing resource
Cerulli Associates, 2026
57%
of high-net-worth investors hire the first financial advisor they speak with
Dynasty Connect, 2023
71%
of consumers expect personalized interactions from the brands they engage
McKinsey, 2021
74%
more website leads per month for advisors who personalize their content marketing
Broadridge, 2024

The research desk

The numbers are public.

Paithos Research, our research arm, reports the numbers in The RIA Signals Report. The Q3 2026 edition was covered by Citywire, Financial Planning, Financial Advisor, InvestmentNews, and Kitces.com in its first week.

Read the work at paithos.com/research
14.5%
median RIA asset growth, fiscal 2025
17.9%
S&P 500 total return, 2025
+1
net reported clients at the median

Start with one brief.

We'll build a one-page brief on a live situation for your practice. If the work holds up, we talk.

Request a sample brief → View pricing